Selling Your Home Like a Campaign
Back
Most listings go live with photos and a price. A campaign goes live with a plan. Before real estate, Max spent years in advertising and digital strategy at major agencies, and he sells homes the same way he would launch any campaign.
Positioning comes first
Who is the most likely buyer, and what do they care about? The answer shapes the price, the photography, the copy and where the listing shows up.
Exposure has to be targeted
The MLS, Compass and the major portals are the baseline. Paid social and digital campaigns put the home in front of the audience most likely to buy.
Measure, then adjust
Views, saves, inquiries and showing feedback tell Max how the market is responding. If the data says something is off, Max adjusts early instead of waiting for a price cut.
